PERSONAL CARE

BEAUTY

COSMETIC

sacra//carterii

DUBAI’S WELLNESS AMENITY LINE
MADE FOR BOUTIQUE & WELLNESS HOTELS

DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE  //  DUBAI’S

DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE  //  DUBAI’S

WHO WE ARE

MYLITTLEWHITESPACE

MYLITTLEWHITESPACE is a boutique wellness and self-care shop in Dubai, launched in June 2025 after a year of development.

We curate intentional rituals and sensory experiences from botanical bath soaks to curated gifting sets. Now, we're evolving into a hospitality-focused product line.

DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE  //  DUBAI’S

WHAT WE’RE BUILDING

sACRA//CARTERII

Sacra // Carterii is our signature collection, rooted in
Arabian heritage. We're creating a small-batch bath and
body range using frankincense as the hero ingredient:

• Hand Wash & Lotion
• Shampoo & Conditioner
• Botanical Soap Bar
• Optional In-room Ritual
(sprays, incense, foot soaks)

All products are designed to reflect the truest
expression of Arabian hospitality, ideal for boutique
hotels and resorts in the UAE, Saudi Arabia and surrounding region..

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Strong Cultural Relevance:
Frankincense has deep roots in Middle Eastern wellness traditions

Rapid regional wellness growth:
The UAE and Saudi Arabia are rapidly expanding wellness-focused hospitality

Differentiation through hospitality: Our Dubai shop serves as a live R&D space and consumer testbed

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FRANKINCENSE MARKET VALIDATION

WELLNESS BUSINESS
GROWTH IN THE MIDDLE EAST

No region in the world is growing wellness tourism revenues faster than the Middle East and North Africa (MENA). Wellness tourism trips grew from 5.5 million in 2015 to 11 million in 2017. And wellness tourism expenditures grew dramatically from $8.3 billion to $10.7 billion in that same time.

That’s 13.3 percent annual growth in the MENA wellness tourism market–more than twice as fast as the global average of 6.5 percent. The MENA spa industry, finally catching up to its highly developed hospitality market, is also seeing explosive growth: Spa revenues grew 30.4 percent annually from 2015-2017.

— Middle East & North Africa Wellness Tourism Economy Report 2018

1. Wellness Tourism & Hospitality

MEA wellness tourism market: USD 16.5B in 2022, projected CAGR of 11.3% (2023–2030), with a projected revenue of USD 38.9B by 2030.

Middle East & Africa wellness tourism market, 2016-2030 (US$B)

Source: Horizon Grandview Research

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2. Mega Wellness Developments

Amaala (Saudi):
Flagship wellness resort project under Vision 2030

Therme Dubai
(opening by 2028):
Expected 1.7M
annual visitors

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Frank & Sense (UAE):
Organic skincare & oils

Regional Brands & Players

Luban Store (Oman):
Traditional oils and
healing products

Shirley Conlon
Organics (UAE):
Natural skincare

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ABOUT THE FOUNDER

sHYRELL tAMAYO

21 Years in Dubai  |  Multi-faceted Entrepreneur  |  Wellness Advocate

  • Rooted in Dubai since 2004: Developed a deep understanding of culture, people, and market opportunities. Well-networked entrepreneur within expats and Emirati communities in her 21 years in Dubai

  • Founder, Millionways Studios (2012–Present): Built a successful photography studio with proven experience to building both corporate and personal branding.

DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE  //  DUBAI’S

ABOUT THE FOUNDER

sHYRELL tAMAYO

21 Years in Dubai  |  Multi-faceted Entrepreneur  |  Wellness Advocate

  • Founder, mylittlewhitespace (2024–Present): Wellness concept store curating rituals and aligned natural brands; test bed for Sacra Carterii products. My vision is to make Sacra Carterii the signature wellness export of the Middle East, bridging Arabian heritage, modern luxury, and authentic wellness.

  • Authentic Founder-Market Fit:
    Lifelong struggle with dry/sensitive skin → obsession with natural skincare → frankincense as personal solution and product inspiration.

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sACRA//CARTERII

WHAT WE NEED

We are seeking AED 300,000 in seed funding to scale Sacra Carterii, our frankincense-based wellness and hospitality line:

Instrument
SAFE (Simple Agreement for Future Equity) Note

• Converts into equity at next priced round
• Discount and/or valuation cap to be
defined at closing

DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE  //  DUBAI’S

sACRA//CARTERII

WHAT WE NEED

The pre-investment of AED 300,000 will be allocated to fund:

• Product manufacturing & packaging
(hero oils + hospitality sets)
• E-commerce platform & marketing
• Strategic hospitality & wellness partnerships (UAE & KSA)
• Working capital for operations and growth

DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE   //  DUBAI’S WELLNESS AMENITY LINE  //  DUBAI’S

LET’S TALK

Shyrell Tamayo, Founder
hello@mylittlewhitespace.com
Business: +971 55 789 2046
@mylittlewhitespace | @sacracarterii